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The Benefits of Bright Colours

It’s no secret that humans love bright colours. Psychologists have found that people associate the colour with emotions. Red, for instance, is associated with passion and love, while green is linked with serenity. Colours also can influence our moods and behaviours. Here are some examples of why we love bright colours.

Humans love bright colours


Colour has a huge effect on the way we experience the world. Psychologists have found that we associate a colour with emotion. There is a proven link between colours and our moods and behaviours. Red may be associated with passion and love. But for some people, red could be a trigger for strong feelings of anger, and the colour can give you the urge to strike out. If we’re happy, red is associated with joy. If we’re angry, it’s associated with anger. These colours are also linked with ‘purer’ emotions, such as happiness, which is why red clothing is seen as ‘happier’ than colours such as blue, yellow, and green. These things can have profound effects on our behaviours and feelings. Colour influences our mood and behaviours


Colour has a big impact on how we feel.


When we see bright colours, we feel energised and energetic. This energisation is a well-known placebo effect – people feel that they are feeling energised even if they aren’t. Because of this, we often act in a way we wouldn’t otherwise because we perceive that we’re feeling energised. People are often told to try to avoid using harsh colours, like red or yellow, because they can be associated with stress. But, research suggests that using more bright colours could help to lift moods and improve your cognitive performance. In one experiment, students were assigned to colour themselves with yellow or green make-up. What was found, participants who coloured themselves with green were more alert in the afternoons and less anxious!


The science why do we love bright colours?


As humans, we seem to be wired for colour. We see colour because we hear colour. Colour activates your brain’s memory system, called your brain’s processing system. This is how we know what’s happening around us. Your eyes send their signals via the optic nerve to the brain’s ear. When you see the colour red, your brain’s hearing system detects the sound of this colour. Because red is a sensory signal, your brain begins to process the colour red as an image – the red outline of a flame for instance. The brain then matches the colour with the information you’ve just received. For instance, red can mean fire or heat. This helps your brain to understand and interpret what you’re seeing, so you can react quickly. What this means is that, when we see the colour red in certain situations, we actually see the word “fire” in our brain.


Examples of how we see bright colours


The retina, which is a light-sensitive layer in the back of our eye, contains a sensor that detects different colours. Scientists say that our eyes are designed to give us information about colour because many of the main causes of vision problems occur when the cones in our eyes are damaged. For instance, colour blindness is a lifelong condition. According to Wikipedia, if you’re colour blind in one eye, there is a high chance that you will be colour blind in the other eye too. During the middle of the day, our eyes are searching for other sources of light. That’s why some of the colours we see at noon are often the same colours we see at night. Although our eyes are less efficient at picking out colours during the day, that doesn’t mean that we have a problem with colour vision. Look at the super colourful flowers in our top 10.


Why we love bright flowers


It could be because colours can influence our perception. If we see a piece of red, we may feel happy, but if we see green, we may feel calm. Or, a flower may smell more pleasing because it’s a brighter colour. According to one study, our brains “process colour faster than any other senses,” so a bright red flower could cause us to “smell flowers more strongly.” We’re more drawn to bright colours if we see them around us. People who lived in more colourful neighbourhoods were found to have stronger preferences for vivid hues. And when a home had more colourful walls or rugs, they had higher scores for “pleasantness” and “warmth.” We tend to interpret different hues differently.

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